Wawa Voted America’s Favorite Sandwich Shop and Makes History
Did you know that Wawa beat out Subway last year in a national survey of sandwich shops? That’s right. Market Force Information’s annual consumer study of America’s favorite quick-service restaurants shows that the PA-based “gas station” makes better sandwiches than establishments that are known worldwide for just that.
Scores on the composite loyalty index for quick-service chains declined versus last year leaving room for others to take over.
“We attribute this to two factors: consumer expectations of the [quick-service restaurant] experience are rising, and, in many cases, execution at these restaurants is declining. As our research continues to show, delighting guests by providing an exceptional customer experience is a key differentiator in an incredibly competitive environment,” said Brad Christian, chief customer officer at Market Force Information, in a release.
Full sandwich rankings:
- Wawa: 64 percent
- Firehouse Subs: 62 percent
- Jersey Mike’s: 59 percent
- Jimmy John’s: 58 percent
- Jason’s Deli: 57 percent
- McAlister’s Deli: 57 percent
- Panera Bread: 54 percent
- Subway: 45 percent
- Arby’s: 42 percent
And here’s how it all breaks down…
This is very interesting and makes me wonder what the implications are for Convenience food and the quick-service industry as a whole.
So, my question is where is Sheetz?